5 Free Google Tools That You Should Use to Improve Your Digital Marketing Strategy

5 Free Google Tools That You Should Use to Improve Your Digital Marketing Strategy

March 24, 20150

Image Credit: Ken Wolter / Shutterstock.com The advent of free marketing tools has created an equal playing field for small and midsize businesses trying to compete against larger corporations. Google
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How to Use Google Analytics Experiments for Webpage A/B Testing

How to Use Google Analytics Experiments for Webpage A/B Testing

March 10, 20150

Gone are the days when you have to struggle trying to figure out who had the idea for the right messaging, which images captivate your audience or even which colors
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DIY: How to Create a Marketing Video for Your Company

DIY: How to Create a Marketing Video for Your Company

October 15, 20140

Using a video production company to create effective conversion-worthy marketing videos can be a huge cost undertaking for any business. Learning how to create videos can reduce outsourcing costs and
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SEO Is Not a Popularity Contest The Coolest Kid Doesn’t Always Win

SEO Is Not a Popularity Contest The Coolest Kid Doesn’t Always Win

September 18, 20140

Search engine result rankings (SERPs) are the heart of SEO. Everyone is trying to hard and fast to beat their competition for #1 spot on Google, bing, Yahoo or on
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[Infographic] How to Get Rid of Writers Block for Content Marketing

[Infographic] How to Get Rid of Writers Block for Content Marketing

August 15, 20140

If you have ever noticed how fast your cursor blinks or how annoying that blinking later on becomes, then you have probably experienced writers block—the sometimes painful, but often exhausting
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5 Deadly Sins of Marketing

5 Deadly Sins of Marketing

July 16, 20140

Marketing is arguably one of the most important drivers of sales for any business. However, marketing can also lead to high expenses and a low Return on Investment (ROI), when
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Linking PPC And SEO In Large Enterprises

Linking PPC And SEO In Large Enterprises

March 20, 20140

Search Engine Marketing also known as PPC and SEO are have very similar goals. Both avenues are aimed at increasing online visibility, visitor engagement and conversions. However, often times, because
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Using Big Data in Search Marketing

Using Big Data in Search Marketing

March 19, 20140

  I work for a business intelligence technology company, so naturally I do hear about big data quite a lot. I blog about it, and I constantly try to keep
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Video: What is Content Marketing Amplification?

Video: What is Content Marketing Amplification?

January 31, 20140

Succeeding at content marketing involves two basic steps: 1. Creating great engaging content. 2. Distributing that content effectively for maximum exposure and results. Content Amplification as defined in this video
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Competitive SEO Strategy Delivery That Works

Competitive SEO Strategy Delivery That Works

January 29, 20140

Having a great SEO strategy is synonymous to getting your business and/or website found online easily. Establishing the right SEO strategy that works for an organization however, takes careful planning
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