Many proponents of inbound marketing see outbound marketing as an obsolete way to attract prospects. As a digital marketer myself, I believe inbound marketing has many benefits including, the ability
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![[Flowchart] How to Develop an Event-Based Lead Nurturing Email Marketing Program](https://marketingworld.wpengine.com/wp-content/uploads/2015/07/event-lead-nurturing-400x200.jpg)
Lead nurturing programs allow you to move customers along the buyer’s journey by educating, entertaining and anticipating the buyer’s needs. Event-based lead nurturing creates a real-time approach to connecting with
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By now, every sales personnel can relate to this scenario: you have a lead that seems be extremely qualified – the lead has as a pain or a need, the
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The ultimate dream is to always find leads that are the very end of the buyer’s cycle—ready with a credit card or checkbook in hand. History, however, says otherwise. With
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In the business-to-business (B2B) sales world, long sales cycles are usually akin to closing fewer sales. If your business currently has bottlenecks in the sales cycle that causes a longer
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The marketers dream: to always attract highly qualified leads. The concept of inbound and content marketing is to attract leads at all stages of the buying cycle, from the awareness
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Even top sales professionals spend their whole career trying to figure out ways to communicate with buyers effectively. While a potential customer may have various reasons for not committing to
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I am an advocate for creativity, heck! I thrive because of create thinking. In actual fact, I can’t remember a time in my life when I wasn’t driven by the
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The ultimate goal for most marketing campaigns is to increase sales, but a more immediate goal is to provide the sales team with qualified leads that can be pursued to
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It is no secret that one of the best forms of marketing is still through referrals and word of mouth. Referral mediums have evolved overtime to include various online platforms
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