Pinterest Business Promotion Tips
When I first heard of Pinterest, it was over a phone interview well…let’s just say that phone interview was interesting and I’ll tell that story another time. In my frantic
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Content Marketing Strategy: How Much of Your Content Should You Gate?
For the Business-to-Business (B2B) marketer, content and inbound marketing presents is one of the quickest ways to capture a target audience at all stages of the buying cycle. Unlike outbound
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7 Simple SEM Tips to Help You Get Started
In today’s digitally driven marketing world, it is essential to create an integrated marketing approach that utilizes all relevant marketing channels. Thinking of getting started with SEM? Here are few simple
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3 Content Marketing Lessons to be Learned from The Melania Trump ‘Plagiarized’ Speech
An unexpected story that made waves during the 2016 republican convention was a debate on whether Melania Trump plagiarized her speech or not. Are there any content marketing lessons that
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How The Internet of Things Could Affect Marketing
From self-driving cars, to intelligent technology decisions that enhance our everyday lives, the Internet of Things (IoT) is set to revolutionize the way we interact with our world today. Researchers
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The Real Truth Behind Twitter’s Change from Favorites to Likes and Now Emoji Testing.
Earlier this month, Twitter decided to move forward with changing its favorite (star) button to a like (hearts) button. And all of Twitter broke lose! Angry tweets and remarks ensued. In case
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3 Ways a CRM System Improves SEO Results
Effective Search Engine Optimization (SEO) strategies are often targeted towards increasing online visibility and ultimately increasing sales for an organization. Oftentimes, SEO strategies involve careful keyword analysis, trend discovery and
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10 SEO Lessons I Learned The Hard Way
I graduated from college with high hopes. I was going to dominate the marketing world. Yes, I was truly confident, of course, I understood the value of hard work, and
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Facebook’s New “Donate Now” Button Could be A Game Changer for Non-Profits.
The heartbeat of any non-profit lies in the ability to raise funds for initiatives. These funds can be in the form of securing donations or grants to help with the
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Actionable Ways to Using Twitter as a Lead Generation Tool
Earlier this year, a study from Forbes revealed that Twitter had overtaken LinkedIn when it comes to lead generation. The report also indicated that, many top salespeople use Twitter to
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