MarketingWorld Skim: Twitter Rolls Out New Search Interface #MWSkim

Top stories, trends and marketing tips you may have missed around the web.
new twitter interface

Social Media

Online Marketing Beyond Facebook and Twitter

“There is more to online marketing than Facebook and Twitter,” the Social Media Today post warns. If you are looking for ways to inject new ideas into your current online marketing strategy, this post from Social Media Today, outlines a few ideas.

How to Spot a Lead on Twitter [Flowchart]

When most sales representatives think of social selling, they think of Linkedin. In fact, according to a study conducted by People Linx, 76% of sales reps identify social selling with Linkedin while only 16% view Twitter as a social selling platform. This flow chart from LeadSift can help you discover new leads from Twitter.

Related: 7 Signs That Your Social Media Guru Isn’t Really an Expert

Content Marketing

Jaw-dropping Digital Marketing Stats and What They Mean for You

Looking to know the overall climate of digital marketing? Here are some hard facts to help fuel your digital marketing campaigns including, how social media affects sales, email marketing ROI, among others.

Evil Tips for Landing Page Design and Optimization

Sometimes the deceptive nature of some marketing strategies makes it almost feel evil. Copyblogger Sonia Simone, highlights how injecting some “evil” into landing page design and optimization can actually improve results. See the Top Rank Blog article here.

Read: 3 Easy Ways Stretch the Shelf-Life of Your Content

SEO & SEM

PPC Metrics That Actually Matter

With PPC campaigns there are so many different metrics to look at such as, Click Through Rates (CTR), Conversion Rates, Quality Score, and ROI. This post from Unbounce ranks the different PPC metrics from good to best.

Twitter’s New Search Results Interface Expands To All Web Users

Twitter is finally done with its new search results interface testing that started in Now every Twitter user has the opportunity to enjoy a sleeker, new search design that has more filtering options including, top tweets, live tweets, accounts, photos, videos among others. See TechCrunch post.

Read Also: Using SEO to Improve Creativity With Content Marketing

Email Marketing

How Email Marketing and SEO Go Hand in Hand

Email marketing although the oldest form of digital marketing is often thought of as a follow up strategy for SEO campaigns and strategies. This post from GetResponse touches upon ways to use integrate your SEO and Marketing Strategies for improved results.

4 Things to Consider In Your Email Marketing Planning

A well-planned and executed email marketing strategy can make a big impact on your business bottom line. Planning to start or revamp your email marketing strategy? The 4 Things to Consider In Your Email Marketing Planning post from B2Community might give you a few tips.

Related: 2015 B2B Marketing Trends: Email Marketing Is a Key Driver for B2B Marketing

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Written by Hellen Oti

Founder of MarketingWorld, Digital Marketing and Web Analytics Manager at CompuData and passionate Integrated Marketing Optimization (IMO) evangelist.

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