MarketingWorld Skim (#MWSkim) Top Story: McDonald’s Introduces Big Mac Clothing
It’s Thursday and that means it’s time for the MarketingWorld Skim where we feature the latest news, trends, strategies, tips from around the web on marketing, technology, sales, advertising, branding and everything in-between. As usual, if you have news that you believe should be featured feel free to email us.
Advertising, Branding & Public Relations
Lovin’ Your Food Enough to Wear It? McDonald’s Introduces Big Mac Clothing
“The future is finally here!” says the McDonald’s Swedish e-commerce website. The future where you eat, sleep and walk around with a burger. McDonald’s debuted their Clothing line in Sweden featuring thermals, fleets, bed linen, and coming soon among others, a dog-clothing line. Unfortunately, the clothing line is not yet available in the United States, so sorry folks you have to wait.
View New McDonalds Clothing Line
Image Credit: BigMacShop
Google Takes a Non-Traditional Approach to Saying “No Comment” with a GIF
The Daily Dot published a news story on how YouTube was preparing to relaunch its livestream platform with a new focus on live gaming and esports. The Daily Dot reporter, Richard Lewis, reached out to Google for a comment and instead got the GIF below.
Read Full Story: YouTube to relaunch livestreaming service with focus on esports and gaming
Source: The Daily Dot
[Infographic] Influencer Marketing Is The New King of Advertising
According to this recent infographic published by The small business trends on Influencer marketing, over 92% of buyers trust recommendations from others even if they don’t know the person, more than they trust brands. Influencer marketing seems to be a viable way for businesses to build trust and increase sales.
View Infographic: Influencer Marketing Is A Kick Butt Way To Advertise
Source: Small Business Trends
Inbound and Content Marketing
Tips for Creating and Repurposing Your Content
Content marketers are always riddled with the burden of creating relevant fresh content that engage with prospects and customers. As any content marketer will admit, constantly coming up with new content themes can be a daunting challenge. The top rank blog post on Creating and Repurposing Content, takes a step-by-step approach to discussing how you can repurpose your content effectively.
Source: Top Rank Online Marketing Blog
Image credit: toprankblog
8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands
Inspiration is akin to writing good content. And as usual, it’s always good to learn from the best. Here is a post from the Content Marketing Institute that examines Content Marketing Innovations from the World’s Best Brands that will inspire you to create amazing content yourself.
Source: Content Marketing Institute
Email Marketing:
5 Email Marketing Mistakes to Avoid If You Don’t Want to be Marked As Spam
No one in the email-marketing world wants have their email recipients mark their emails as spam. This article from entrepreneur.com dives into 5 mistakes that lead to emails landing in spam folders.
Source: entrepreneur.com
Social Media Marketing:
What to Do During Your First Week As A Social Media Manager
There comes a time when there is a need to look at your current social media strategy with a fresh set of eyes. Hiring a new social media manager can help give your business a new perspective on existing social media strategies. Also, hiring a public affairs firm can help you with strategic communications and media relations. And even if you don’t hire a new person, this article from the social media management platform, Hootsuite on Things a Social Media Manager Must Do During Their First Week, covers a systematic approach to reexamining your current social media practices.
Source: Hootsuite
Top Facebook Strategies Trending Now
What should you post on Facebook? Although this seems like a simple question, any social media marketer with a goal of increasing engagement and conversions knows that there are few different ways to answer that question. The Buffer blog discusses 12 different Facebook Tactics That Generate Results.
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