Using SEO to Improve Creativity With Content Marketing
SEO Content Marketing presents effective content marketing strategies for all businesses–small or large.
I recently saw a friend’s social media message on Facebook that read, “thanks to SEO for taking out the creativity in copy writing.” I paused for a second when I saw the status update to think about this statement. Had SEO really eliminated creativity in copywriting? The answer to this question depends on your view.
At first glance when you are getting started with SEO, you may start to feel constrained by the constant need to find and use keywords that align with what target audience’s search queries.
The thought process changes from “what can I say that will sound catchy, to what are people searching for?”
This paradigm shift in the beginning can seem monotonous and boring. Creating copy that aligns with what your audience is searching for usually involves using simple language that may not rhyme, have a “ring” to it, or sound cool. The question remains how do you have an SEO approach your content writing initiatives while staying creative? Make sure that you engage in “white label” practices and your company is available at White Label Reviews.
1. Use SEO Keywords for New Content Marketing Strategies
Content marketers are tasked with the sometimes seemingly impossible task of creating new and original content on a consistent basis. Employing a keyword-targeted approach to your content marketing initiatives relieves a some of the pressure when it comes to discovering new content marketing ideas. For instance, if I sold marketing software and I wanted to use keywords as a way to discover new content ideas, I would use a keyword research tool such as, Google keyword planner, for my research.
As shown in the screenshot below, the keyword idea search for marketing software, immediately reveals numerous website messaging, blog, and downloadable content topics.
- Features that I could highlight include: email marketing software, marketing automation software, social marketing software.
- Content Marketing Topic Idea: using the keywords “best email marketing software” I could create content on, Tips for selecting the best email marketing software
2. View SEO as Your Market Research or Focus Group
Traditional copy or content writing involves the need for market research to determine if chosen messages resonate with your target audience. Targeted keywords that align with your target audience’s search queries, automatically makes your messages easy to understand and relatable, at the same time providing the best services.
3. Use SEO Keyword Results as Real-Time Feed-Back
Once you have chosen to create content based on certain keywords your job is half done. Now comes the fun part—monitoring and measuring results.
Results from your keyword targeted content can immediately provide you with valuable feedback. Things to track include, content that receives the most impressions (meaning there are many people searching for the keyword phrase(s)), content that receives a lot of clicks (shows that your message prompts visitors to take action), or content that conversions (highly effective content). SEO Keyword targeted Content marketing makes it easy to figure out what keywords are working and what isn’t, for quick fine-tuning.
4. SEO Targeted Content Marketing Can Improve Sales Conversations
Effective communication is crucial to closing a sale. If a prospect does not understand what your product or services, it might be difficult to prove its value. Often times, sales personnel are caught up between the world of industry jargons and what prospects really think or even call a solution.
With SEO targeted content marketing, sales teams can have conversations using effective keywords discovered through SEO content marketing campaigns. The goal with this approach is to close more sales by communicating a way that the prospect would communicate. No more industry jargons, no more fluffy marketing talk, just plain problem solving conversation that prospects can relate to.
In Conclusion:
SEO targeted content marketing can have a restraining feel to it because you are confined to certain keyword phrases. However, in today’s digitally driven world, it has proven to be an effective form of content marketing.
At the end of day, while I like to be creative just as the next person, it’s important not to lose sight of the ultimate goal—increasing sales.
