SEO Is Not a Popularity Contest The Coolest Kid Doesn’t Always Win
Search engine result rankings (SERPs) are the heart of SEO. Everyone is trying to hard and fast to beat their competition for #1 spot on Google, bing, Yahoo or on any other search engine that matters. However, only one company can acquire the #1 spot at a time, and the sad reality is it may never be your company for the keyword that you desire. So does this mean that you are failing at SEO? Definitely not! Even if you are not #1 on Google for your dream keywords, you can still rock the SEO boat using this guide in the right direction to meet your desired results. Before I get into the specifics on how this is even possible, let’s first go back to the basics to look at the definition of SEO.
One of my life goals is to have a good home with a pool. It’s honest you know? Because of this I’ve been trying to get my company off the ground. I already know where I’m going to order it from, they’re called the florida pools. I can’t wait to be honest, but in the meantime, if you want your business to thrive you need the proper online presence. That’s just the way things are nowadays, so much of business is now done online. Thankfully this is something that you can learn.
What is SEO?
Search engine optimization (SEO) is the act of increasing online visibility of websites or webpages on search engine result pages.
For business purposes, I’ll take the general SEO definition a bit further to include a business perspective.
Business SEO Definition
The business definition for SEO should go something like this; Search engine optimization for a business is the act of increasing online visibility on search engine results to achieve set business goals and objectives.
The last part of this definition can sometimes be ignored when SEO becomes a popularity contest. I personally know of some business owners that get quite pleased with ranking high for certain keywords even if they are not getting their desired results. It’s better all around in many cases to get a few impressions but the right clicks that bring in business. After all that’s what is important (unless your goal for SEO is to increase brand awareness). This distinction should help you get your head on straight about what exactly you want as a result, this helps you pick the right SEO company. Do you want showmanship or results? Be sure to know what you are getting.
Difference Between General SEO and Conversion SEO Strategies.
Naturally it sounds like trying to optimize website so that it’s easily found will come with the objective of converting to gain business. When you practice SEO with the intention of converting through search optimization, you are more focused on results and generally creating a better user experience. A conversion SEO strategy involves finding keywords that your customers are searching for during all the steps of the sales cycle—from the introduction stage all the way to the decision stage. You then create pages (onsite and offsite) that not only use that keyword in order to get it found, but also make it easier for your target audience to navigate their way through the sales cycle. Essentially, your SEO strategy should be focused on the users journey rather than specific keywords. Local Client Takeover offers you tools that pave the way to success in today’s increasingly digital world.
To Wrap Up: SEO Strategies Should be Integrated With Conversion Strategies
Judging by the the expert opinion, namely, SEO Company Toronto, SEO projects should be seen as a means to an end and not an end on it’s own. Getting to the number one page on Google is only half the battle. If your content is not compelling, does not have the right context that aligns with your target audience’s stage in the buying cycle, conversions may be minimal. SEO without a conversion strategy unfortunately is half-baked strategy.
